July 1, 2009 - December 31, 2009
Direct Navigation Traffic converts into sales for advertisers at 4.23% of total visits compared to 2.3% for product and service related searches performed via the search box at search engines such as Google and Yahoo.
Source: 2005 study of Internet traffic by WebSideStory's StatMarket
WebVisionItaly.com traffic is driven primarily through referral and direct navigation. WebVisionItaly.com is highly ranked on search engines for various search terms related to Italy travel, Italian culture, and places in Italy, but this traffic is not WebVisionItaly.com's most valuable.
While search engine marketing is an expertise of WebVisionItaly.com's marketing team, WebVisionItaly.com's advertisers benefit more from its well-known and well-respected brand that attracts direct traffic to its website.
Internet marketers know that website traffic generated through direct navigation is more valuable than search engine traffic because it "converts into sales for advertisers at 4.23% of total visits compared to 2.3% for product and service related searches performed via the search box at search engines such as Google and Yahoo." Source: 2005 study of Internet traffic by WebSideStory's StatMarket
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