Tuesday, February 16, 2010

WebVisionItaly.com In-Stream Video Advertising

Online video has become a must-buy for advertisers since it combines the engagement of TV with the precision of online targeting and measurement.

If you sell Made in Italy products, Hotels in Italy, or Travel to Italy then reaching the audience on WebVisionItaly.com is an efficient way to reach your target audience.

WebVisionItaly.com offers three simple Internet video advertising products to reach your audience:
  • Listing: Promote your business by making your video available on WebVisionItaly.com, placed on a channel and by location.
  • Banner: Promote your business with a 300x250 banner that links to your website, and includes "Listing" level placements.
  • In Stream Video: Include your video advert in-stream with WebVisionItaly.com channel and location programming. This level includes "Banner" and "Listing" placements.
WebVisionItaly.com also offers full channel sponsorship, perfect for regional tourism bureaus, hotels with multiple locations, and other large companies that produce products Made in Italy.

Contact us by phone 305.914.0220 or by email at "motorino at webvisionitaly.com" - we are experienced travel marketing and consumer marketing professionals ready to help you get your Made In Italy product message to interested consumers. We help Italy hotels, Italy cooking schools, Italy tours, Italy B&Bs, Italy apartments, transfers in Italy and Italy travel services businesses build their Italy travel business.

Tuesday, February 2, 2010

WebVisionItaly.com Site Statistics by Quantcast

Quantcast is an independent third party website measurement firm. These demographics are updated every 7 days. For more information click graph to be directed to Quantcast's website.

Highlights include WebVisionItaly.com attracts an affluent audience who earn $100K+ annually, aged 35-60, who hold graduate and post graduate degrees - a hard to reach high value audience.



Italy vacation packages, Italy tours, hotels in Italy, apartments in Italy, transfers to Rome, transfers to Florence, transfers to Venice all perfect to market on WebVisionItaly.com.

WebVisionItaly.com Traffic Sources

WebVisionItaly.com Traffic Sources
July 1, 2009 - December 31, 2009


Direct Navigation Traffic
converts into sales for advertisers at 4.23% of total visits compared to 2.3% for product and service related searches performed via the search box at search engines such as Google and Yahoo.
Source: 2005 study of Internet traffic by WebSideStory's StatMarket








WebVisionItaly.com traffic is driven primarily through referral and direct navigation. WebVisionItaly.com is highly ranked on search engines for various search terms related to Italy travel, Italian culture, and places in Italy, but this traffic is not WebVisionItaly.com's most valuable.

While search engine marketing is an expertise of WebVisionItaly.com's marketing team, WebVisionItaly.com's advertisers benefit more from its well-known and well-respected brand that attracts direct traffic to its website.

Internet marketers know that website traffic generated through direct navigation is more valuable than search engine traffic because it "converts into sales for advertisers at 4.23% of total visits compared to 2.3% for product and service related searches performed via the search box at search engines such as Google and Yahoo." Source: 2005 study of Internet traffic by WebSideStory's StatMarket

WebVisionItaly.com Google Analytic January 2010


WebVisionItaly.com Google Analytic January 2010

WebVisionItaly.com Google Analytic July 1 - Dec 31, 2009







WebVisionItaly.com Google Analytic Report July 1- December 31,2009

Highlights:
  • WebVisionItaly.com BOUNCE RATE is extremely low which demonstrates that WebVisionItaly.com attracts an engaged audience. For Listing advertisers this means your message reaches consumers from a source they trust and respect.
  • WebVisionItaly.com AVERAGE TIME ON SITE over 5 minutes per visit demonstrates that the WebVisionItaly.com audience is engaged with the website content. For BANNER advertisers this means while the audience is viewing videos your banner is visible making a lasting impression.
  • 9+ pages per visit shows that visitors to WebVisionItaly.com enjoy the website content and value WebVisionItaly.com as a trusted resource for information about Italy products, services and travel information. For IN STREAM VIDEO advertisers this translates to your video promotion during WebVisionItaly.com's channel programming making a lasting impact on WebVisionItaly viewers.