WebVisionItaly shows 68,000+ Italy Travel Videos in August

WebVisionItaly.com - Upsale & Engaged, Italy Travel Audience

QuanQuantcast is an independent third party website measurement firm. WebVisionItaly Italy travel marketing demographics are updated every 14 days. For more information about WebVisionItaly.com Italy travel demographics click graph to be directed to Quantcast's website.

Highlights include WebVisionItaly.com attracts an affluent Italy travel audience who earn $100K+ annually, aged 35-60, who hold graduate and post graduate degrees - a hard to reach high value audience.

Further, WebVisionItaly.com Italy Travel audience spends an average 7+ minutes viewing Italy travel video. Looking for Rome Italy travelers, Venice Italy travelers, Florence Italy travelers, Italy travelers to Naples and Campania Italy travelers like the Amalfi Coast then WebVisionItaly.com is the most efficient vehicle to reach a targeted engaged audience planning travel to Italy.

While viewing Italy travel video the audience is exposed to a 300x250 display banner - this is a high impact placement to reach Italy travelers with your Italy travel message.

Reach an engaged affluent Italy Travel audience via WebVisionItaly.com. For more information call Justin Del Sesto 305.914.0220.

WebVisionItaly.com - Reach an engaged affluent Italy Travel Audience

Quantcast is an independent third party website measurement firm. WebVisionItaly Italy travel marketing demographics are updated every 14 days. For more information about WebVisionItaly.com Italy travel demographics click graph to be directed to Quantcast's website.

Highlights include WebVisionItaly.com attracts an affluent Italy travel audience who earn $100K+ annually, aged 35-60, who hold graduate and post graduate degrees - a hard to reach high value audience.

Further, WebVisionItaly.com Italy Travel audience spends an average 7+ minutes viewing Italy travel video. Looking for Rome Italy travelers, Venice Italy travelers, Florence Italy travelers, Italy travelers to Naples and Campania Italy travelers like the Amalfi Coast then WebVisionItaly.com is the most efficient vehicle to reach a targeted engaged audience planning travel to Italy.

While viewing Italy travel video the audience is exposed to a 300x250 display banner - this is a high impact placement to reach Italy travelers with your Italy travel message.

Reach an engaged affluent Italy Travel audience via WebVisionItaly.com. For more information call Justin Del Sesto 305.914.0220.

WebVisionItaly.com Q1 2010 Audience Highlights

If you are selling Italy Travel , Italy vacation packages, Cooking Classes in Italy, a Rome Hotel, a Hotel in Venice, a Florence Hotel or a Hotel in Italy then WebVisionItaly.com is the most efficient place to reach potential Italy travel customers.

With a click through rate 10x the industry average, WebVisionItaly.com delivers engaged customers for your Italy travel and Italy tour service.











WebVisionItaly Q1 2010 Audience Highlights:

• WebVisionItaly.com LOW BOUNCE RATE demonstrates that WebVisionItaly.com attracts an engaged Italy travel audience.
  
• WebVisionItaly.com 8 minutes AVERAGE TIME ON SITE PER VISIT demonstrates that the WebVisionItaly.com Italy travel video engages visitors with its website content. For BANNER advertisers this means while the audience is viewing Italy travel videos your banner is visible making a lasting impression.
• Average 12 PAGES PER VISIT shows that visitors to WebVisionItaly.com enjoy the Italy travel website content and value WebVisionItaly.com as a trusted resource for information about Italy vacations and Italy tours, Made in Italy products, Italy services and Italy travel information. For IN STREAM VIDEO advertisers this translates to your video promotion during WebVisionItaly.com's channel programming making a lasting impact on WebVisionItaly viewers.
• 30% of traffic to WebVisionItaly.com is DIRECT TRAFFIC. Of the 70% in referral traffic, only 10% is Google organic search, with the remaining 90% of the referral traffic coming from unpaid links. Internet marketers know that website traffic generated through direct navigation is more valuable than search engine traffic because it "converts into sales for advertisers at 4.23% of total visits compared to 2.3% for product and service related searches performed via the search box at search engines such as Google and Yahoo." Source: 2005 study of Internet traffic by WebSideStory's StatMarket

For more information or to place you advert call Justin Del Sesto 305.914.0220 or send him an email "justin" at "webvisionitaly.com."

Want Your Online Ad to Perform? Try Buying Some Good Content - Advertising Age - DigitalNext

Want Your Online Ad to Perform? Try Buying Some Good Content - Advertising Age - DigitalNext: "The value of the environment
In the fourth part of a series titled 'Improving Ad Performance Online,' the Online Publishers Association (OPA) commissioned Dynamic Logic to compare the effectiveness of ad campaigns on branded content sites versus ad networks. Based on an analysis of over 6,000 campaigns using independent Dynamic Logic MarketNorms data, ads on quality content sites consistently had significant effectiveness in all of the following areas: raising awareness, creating message association, generating brand favorability and driving purchase intent -- particularly among decision makers and influencers. By rolling up OPA member sites as a proxy for content sites and comparing them against ad networks, all the value metrics -- from the top of the funnel to the bottom -- are stronger on content sites.

Conversely, buying audiences simply based on efficiency through ad networks results in no impact on purchase intent and negligible impact on driving brand awareness. The bottom line from three years of research: when you focus on efficiency rather than effectiveness, not only are you wasting your dollars but you are not achieving your marketing goals."

WebVisionItaly.com drives a 2% click through rate CTR - this is 10x better than the industry average of .2%. If you are interested in marketing your hotel in Italy , Italy vacation package, Italy tour, Italy cooking classes, or Italy travel service contact Justin Del Sesto at 305.914.0220.

Italy Travel Marketing: WebVisionItaly.com Video Engages Affluent Educated Italy Travelers

Quantcast is an independent third party website measurement firm. WebVisionItaly Italy travel marketing demographics are updated every 14 days. For more information about WebVisionItaly.com Italy travel demographics click graph to be directed to Quantcast's website.

Highlights include WebVisionItaly.com attracts an affluent Italy travel audience who earn $100K+ annually, aged 35-60, who hold graduate and post graduate degrees - a hard to reach high value audience.

Further, WebVisionItaly.com Italy Travel audience spends an average 7+ minutes viewing Italy travel video. Looking for Rome Italy travelers, Venice Italy travelers, Florence Italy travelers, Italy travelers to Naples and Campania Italy travelers like the Amalfi Coast then WebVisionItaly.com is the most efficient vehicle to reach a targeted engaged audience planning travel to Italy.

While viewing Italy travel video the audience is exposed to a 300x250 display banner - this is a high impact placement to reach Italy travelers with your Italy travel message.



Reach an engaged affluent Italy Travel audience via WebVisionItaly.com. For more information call Justin Del Sesto 305.914.0220.

Study: Marketers Shifting Online Budgets to Content Sites

NEW YORK (AdAge) -- With their ability to cheaply reach eyeballs, online ad networks have commanded more money and attention from marketers in the past few years, thus edging out content sites in the conversation for ad dollars. A recent study, however, claims content is back.

WebMD is cited in the study as an example of a content destination.

A survey of agencies and marketers revealed that 52% of them plan to spend more on content sites this year, whereas only 35% said they were likely to increase budgets for ad networks. As examples of content destinations, the study cited ESPN and WebMD.

"In the last two years ad networks have taken advantage of the recession, but what's missing from that is why advertisers advertise in the first place -- it's all about brand," said Randy Cohen, president of research firm Advertiser Perceptions, which conducted the study. "Content sites may not have efficiencies, but they have more context and more relevance to brands. There's a changing ecosystem for online display advertising."

Video takes TV share
The report also found that online video will take a share away from broadcast TV this year, with 57% of respondents saying they were likely to shift ad dollars in that direction. The reason is similar to the shift that favors content over network. Sites like Hulu.com are enticing marketers with clean, professional content.

"I also see it as part of the rising tide for cable networks versus broadcast -- cable has some of the leading content sites around video," Mr. Cohen said. "And, secondarily, the technology is actually working. The issue now is just how much more you're putting to online."

The study showed that among big ad spenders -- those budgeting $10 million or more -- 70% were likely to move money from TV to online video.

Flight to content
As always, surveys like this reflect intentions of marketers and agencies and is not a necessary indication of actual plans. But respondents pretty consistently said that as recession-bound budgets loosen, they'll be looking to spend more to increase their brands' associations online, something ad networks have not always been able to accurately deliver.

"We still see tremendous growth for ad networks," Mr. Cohen said. "The only thing is, there are a lot of great tools and research but not a whole lot of intelligence about how to make it work. They need to think more about what marketers are trying to do with that information."

One of those tools includes behavioral targeting, widely bandied about as the best way to engage viewers online. Typically, the method involves tracking a user's click stream to determine his likes and dislikes, a practice that some privacy advocacy groups have brought to the attention of Washington.

Demos over behaviors
Whether any political fallout was a factor, 70% of marketers more commonly preferred to target based on demographics, vs. 59% who more commonly used behavioral metrics.

Though Mr. Cohen's research firm did not unearth the reasons for this preference, he suspected it was because of the legacy of TV ad planning, typically geared toward demographics, not behavior. It may be a further signal that people in the industry are either not convinced of this new metric, or don't know how to rejigger ad dollars accordingly.

"It was a somewhat surprising finding," Mr. Cohen said. "So much behavioral information and context and geo-location information out there, and demo targeting is still the most used. It's still a vestige of TV advertising. It's pretty amazing."